GUIDE · SALES CRM
How to Set a Sales Target
Translate a revenue target into a clear order or deal target using your own average value and period.
The simple model
Required orders = revenue target ÷ average order or deal value. Divide by working days when a daily target helps the team plan.
The boundary
A target is not a forecast. Conversion, demand, seasonality, pricing, and capacity must be reviewed separately.
MatLux educational content is general information. Examples are illustrative and do not replace professional accounting, legal, or financial advice.